If you’re a commuter like I am, you can’t help but notice billboards. These looming advertisements are sometimes all you have to look at while gridlocked in traffic. Many times I have considered pulling off the freeway and getting a nail service instead of moving 0.0 miles per hour. If I had come across an encouraging billboard like this one, I probably would have gone for it. Recently constructed, this billboard, featuring Gelish Soak-Off Gel-Polish and Bellacures Salons, stands tall on Santa Monica and Beverly Glen Boulevard, hoping to get salon fanatics out of their cars and into the salons.
Do you think this is an effective form of advertising? What motivates you to get your nails done? Tell us in the comments below.