The Woman Behind the Polish: S. Maria Chheo-Shen

on January 8 | in Cool Products, Slider on Homepage | by | with 54 Comments

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Indie polish designer and nail tech S. Maria Chheo-Shen is no stranger to nail lacquer. Her love for creating shimmers and nail art are proof positive that she knows what it takes to make the perfect polish. While the NailNation3000 line debuted in 2012, Chheo-Shen recently changed the look of her polish bottles to give consumers more glitter for their buck. We talked with Chheo-Shen about the new look of NailNation3000 (which includes holos galore!).

Salon Fanatic: What made you want to start your own nail polish line?

S. Maria Chheo-Shen: Making my own line was always in my plans, but I never had time. Having surgery forced me to slow down and not work for a while. I felt like I had to work on something else to keep moving and here we are now!

SF: How many years have you done nails?

SMCS: I gave done nails for about 17 years and always did my own for many years.

SF: I love the holographic collection! What inspired you to take on this trend?

SMCS:  I love unusual shades and cool shifts so holo is always a fun one to make! I have been making holos for  a few years now.

SF: Why the decision to make such an unconventional top coat? Did you set out to have the top coats match the polish colors?

SMCS: My gray-canceling color tint topcoats were made to be used with holos. They don’t gray up your color. Also, I feel they are fun to layer. It’s an easy way to spice up a mani so the  bold holo pops and there’s no gray.

SF: What will your next collection be like?

SMCS: My next collection will be a color morph holo duo chrome. Since many of my colors work on stamping plates I may develop a line just geared to the nail art lover who loves stamping.

SF: Tell us about the new bottle shape.

SMCS: The older 10 silver caps are still around, but I wanted to offer a larger size and have a full 15 ml bottle that fits into polish racks and polish holders with a nice brush. The bottle was a practical size and shape.

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The Woman Behind the Polish: NailNation3000 founder S. Maria Chheo-Shen

SF: Where do you look for inspiration?

SMCS: Everywhere! It can be as simple as someone walking by on the street wearing a blue shirt and light hits it, then my brain sees a shift in color. I can get inspired by flowers, friends, or a car on the road. I have drawn and painted as long as I can remember so I find little inspirations everywhere.

SF: What do you advise someone who is hesitant about trying a holographic polish?

SMCS: Buy ones that do not require special base coats. Layering them alone or over dark shades often offers amazing results, and top coat should not dull the holo. Really know your colors. Buy shades you want to see explode in the sunlight, not just what’s pretty in a bottle.

SF: Do you have a favorite color you have created?

SMCS: Two actually: Vincenzo and Ole Black Water.

SF: How do you come up with your nail polish names?

SMCS: Sometimes me and my five  best friends throw names around. The last collection I released is for my friend who passed away. That collection benefits his wife and children, so the names in that line mean so much to me. Ole Black Water is one of them.

SF: Anything else?

SMCS: I want to add how much I appreciate the people who support my brand and my art. Sharing the beautiful work of others is always a main goal on our fan page. This industry has been good to me but without the public nail techs would have nothing, so I want to say that every individual I have ever worked on, taught, or sold polish to, helped mold my brand and I thank you all!

Pick up a bottle of NailNation3000 here . If you are in the Chandler, Ariz., area you can also find limited stock at Hollywood Beauty on Warner Rd.

Follow NailNation 3000 on Facebook and YouTube.

Better yet: WIN a set of NailNation3000 polish! We will be giving away 2 sets of this hot, holographic collection. Enter to win by leaving a comment below. For an additional entry, like us on Facebook. We will select two winners at random on Monday, January 13. Giveaway is for U.S. only. Good luck!

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54 Responses to The Woman Behind the Polish: S. Maria Chheo-Shen

  1. Keisha Sharpe says:

    I love polish. Please pick me for this set. I have been designing nails since 2009.

  2. Bethany Boyd says:

    The colors look gorgeous! The next time i’m up in Chandler…i’ll try to pick some up…winning them would be awesome tho:)

  3. Trish says:

    I love doing my own nails it saves so much money cant wait to try these nail polishes.

  4. Liana Pitel says:

    Your collection looks great!!

  5. Courtney says:

    Beautiful colors! Thank you for the opportunity!

  6. Danalynn aka FunFancyNails says:

    Great interview. Anything is possible!! Love the colors!!

  7. Angela Peavy says:

    Absolutely gorgeous colors…I hope I get a chance to try them…Best wishes for success

  8. Jamie says:

    WOw. Awesome COlors love it. Would love to win this as well.

  9. Shalaine says:

    Holos are what’s hot right now.
    Can’t wait to try these

  10. Chelsy M. says:

    These look amazing and you can never go wrong with holos! Liked on FB as Chelsy Murphy.

  11. Amber Dunson says:

    I’ve been following Nailnation on facebook for a while. She has awesome creations!

  12. Misty says:

    I would LOVE to win these!
    The colors look great and being a manicurist student it would be great to add to my collection and to try something different with holographic colors =) <3

  13. Jill says:

    It’s only recent that I’ve found myself in love with all things that sparkle and shimmer. Holographic colours are by far my favourite. Checked out the examples on your Facebook page and I’m in love! It would be absolutely amazing to win a set to add to my collection! It would definitely be the “Crown Jewel” 🙂

  14. Amy Murphy says:

    Lovely article. It’s always wonderful to see someone who’s doing what they love!

  15. Sarah Kern says:

    Love the colors

  16. I own about 10 of your polishes and they are my favorite!
    I wussy I could afford to purchase more but I can’t so hopefully I’ll win!

  17. Robin says:

    Nice to see something new

  18. Jessica B says:

    I just graduated the Nail Tech program! I have loved holos forever!! This would be an awesome collection to have.

  19. Lisa says:

    I would love to win these but why U.S. only not fair 🙁

  20. Julie L says:

    Those are such great colors! I would absolutely love to have those! 🙂 Thanks for the chance to win those!

  21. Stephanie says:

    Awesome colors! Thank you for sharing your passion!

  22. I can’t wait to try these!!

  23. Debra Pearson says:

    What a boost to the fashion industry… Your nail colors are electric! I love how you come up with the colors, and I bet naming them can be a lot of fun…

  24. Debra Pearson says:

    I guess I wrote too much… Lol

  25. Melisa Bruce says:

    I absolutely love the collection

  26. Melisa Bruce says:

    I absolutely love the collection

  27. Annette says:

    I love the look of polishes that use light to make the colors pop! These colors would surely get you noticed!

  28. Lori Shadow says:

    Nailnation3000 is my FAVORITE holo brand. Her non-holo polishes are fantastic as well. I have 2 drawers full of her goodies!

  29. Liz g. says:

    Can’t wait to se what nail art I could make with this product !

  30. Jen S says:

    These have been on my wish list for a while…

  31. christy says:

    I have Loved Maria’s polishes for a really long time and I’m so glad to see her growing and being appreciated for all of her gorgeous polishes!!! 🙂

  32. Kristain says:

    I love NailNation! I am so proud to see this interview! I love all her colors!

  33. Tammy White says:

    Maria’s polishes are loved all over….even in. small town Horn Lake, Mississippi…

  34. Jennifer Dysart says:

    Love the interview! I have a growing collection as well <3

  35. D Long says:

    Thank you for a more indepth look into Maria. Love her polish and she is such a great person too. I love the super fast shipping and the care she puts into every order. I always look forward to what is new to come.

  36. Heather Boward says:

    Love her polishes Maria your one of my fave brands please add me for the drawing of the polish <3 you

  37. Asha Mohammed says:

    Maria is not only a creative genius, she is also a helpful, warm hearted and caring woman. NN3000 takes your everyday holo polish and amps up the WOW factor! With ingenious colours and formula perfection, you must give these a try. You wont be disappointed!

  38. Maria is a true artist, I’ve been awed by her creativity and ease when I watch her you tube tutorials, I am the proud owner of dozens Nailnation3000 polishes… with another 7 or so on the way lol! HUGE fan! <3

  39. Roni Lynne says:

    I have been a nail polish addict since I was about 7 years old! I would LOVE to win this set!!!


  40. kayla says:

    I love them all! I cannot decide on which one I’d proclaim as my favorite! I really do love them all! You did a fantastic job!

  41. Brincabee says:

    Oh man!! I can’t wait to try these! Nail polish-addict here. 😉

  42. Lyn Levasseur says:

    I hope I win!!! Pick me, pick me!!!

  43. Joleana says:

    I love these! My clients are getting bored of the OPI polishes I have. This would be a great way to inspire them! What an ispiration you are to Nail Techs. I don’t think I could ever make polishes let alone ones these great.
    What I think I am most impressed with is that they work with the stamping kits too!

  44. janna johnson says:

    Neat colors!!! So excited!

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