The ladies behind Minx, Dawn Lynch-Goodwin and Janice Jordan, are introducing their new Underwear Collection. This flirty line is to be worn under any medium including gel-polish. Nail stylist Mirka Poikkeus helped design the looks that are inspired by actual lingerie items like corsets and lace. “As a nail stylist, I understand the need to be creative and to provide the customer with a nail fashion that makes them feel special, whether it be a subtle detail or a completely unique look,” explained Poikkeus. “The idea of using Minx under gels or acrylics came to us two years ago at a Fashion Week event when I was having dinner with Dawn and Janice, and we developed Minx Underwear with the idea of giving nail stylists a huge new playground where they can create completely unique looks using Minx embedded in another medium.”
“Minx Underwear is a wonderful complement to gels and gel-polishes, which are long-lasting but are only available in a limited range of colors,” explained Lynch-Goodwin. “With tantalizing designs from the Underwear Collection, ladies can transform a traditional gel treatment into a fashion statement that titillates and delights!” Unlike traditional Minx products that offer full-coverage, these designs are embedded and can last as long as the product in which it is encased. The collection is comprised of seven designs and includes lips, French boudoir-inspired designs, and bears the names All Tied Up, Smack It, and Tickle My Fancy. You can view the collection here. Remember, Minx can only be applied by a professional only, so make an appointment at a Minx-certified nail salon.